John Taylor Launches Athleisure Collection Designed With Fans In Mind
Duran Duran's influence on fashion is as enduring as the band's place in music history. After helping define the look of the 1980s, they're still shaping style in surprising ways four decades on. In March, the group - comprised of founding members Simon LeBon, Nick Rhodes, John Taylor and Roger Taylor - teamed up with Italian fragrance house Xerjoff to launch two perfumes, NeoRio and Black Moonlight. Last year, bassist and longtime fashion icon John Taylor introduced JT x PM, a collaborative capsule line with designer Patty Palazzo.
Palazzo, who founded the T-shirt label Punk Masters in 2009, has been part of Taylor's creative orbit since the mid-'90s. A versatile designer, she's worked with Taylor across web, mercandise and packaging projects and even helped build the branding for Juicy Couture - co-founded by Taylor's wife, Gela Nash-Taylor - along with its men's line, Dirty English. She's also been a regular contributor to Duran Duran's visual aesthetic for more than 20 years.
With JT x PM, Palazzo and Taylor have ramped up their creative partnership. The first collection launched in spring 2024, with the second rolling out in late 2024 and continuing into this year. It features cozy, graphic-heavy basics: T-shirts, sweatshirts, hoodies, joggers, caps and even pieces for young kids - inspired by Taylor's 4-year-old grandson and 2-year-old granddaughter.
Taylor's irreverent aesthetic runs through it: a loopy script spells out "Chic as Fuck"; poop emojis outline the phrase "Shit Show"; and the Dada art movement collides with punk stylings in prints inspired by Rap Tees, a book Taylor gave to Palazzo. The criteria, according to Taylor, is simple: "I just do what I want and what I'd like to see."
Each piece is hand-screened by Palazzo in her apartment, which keeps the brand in near-constant pre-order mode. A portion of every sale, from the first drop onward, is donated to organizations aiding victims of the Eaton and Palisades fires in Los Angeles.
New items are added to the second collection, regularly, with the next release dropping on May, 7. "One is another retro JT design, those prove very popular, so we like to have a bit of fun with that," Palazzo reveals. "The other is based on an image of what we'll call 'a legend in Duran Duran history.' And there might be one more that's still in progress."
When he logs into Zoom from the West of England to speak to The Hollywood Reporter about JT x PM, Taylor is, naturally, wearing the "Chic As Fuck" sweatshirt - and, of course, wearing it well.
Duran Duran and fashion have always gone hand-in-hand, haven't they?
JT: Nick and I, we're the fashion victims; the fashion queens. I've always been into it. I can change clothes five times during the course of the day. I'm ridiculous. I've always loved clothes for activities. I'm doing Pilates, that means I have to change into my Pilates outfit. After that, I'm going on my bike, and I can change for that. I've got my bass practice coming up. What's the best thing to wear? I'm fucking insane. I need a lot of clothes, is what I'm saying.
JT x PM leans into comfort clothes. Is that a reflection of how people dress today?
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JT: Well, except you, clearly. I'm a fancy dresser too. I think my time spent in Los Angeles, and being around Juicy and the Juicy aesthetic, I saw my dress sense move away. When I would go back to the boys in the band and see how they would dress, I could see, "Uh-oh, I'm getting a bit L.A. here." I was probably the first band member to wear a hoodie. I've always liked high/low fashion. I've always liked mixing stuff up. I can't wear proper shoes so a sports thing works for me. It's a palette that is fun to work with.
Your enthusiasm for the Dada movement found its way into this collection.
JT: We definitely riffed on the Dada thing, but I don't like to get too literal. I'm a slave to my enthusiasms. With art, music, culture, I'm constantly grazing. I'm that really irritating friend that is going on about something, who when you come back to them and say, "Oh yeah, I listened to that album you were talking about," they say, "Oh yeah, I've moved on."
There's a classic picture of you and Robert Palmer in this collection. What's the story here?
JT: Patty likes every collection to have a moment with JT in it, something from my 20s when I was cute and drunk. I was a big fan (of Palmer's). A friend of ours brought him to see us play the Peppermint Lounge in New York. We kind of charmed each other and became really good friends. He was a lot of fun and incredibly talented. I always say this about Robert, and then I feel a bit conceited, but he had impeccable taste in the people he worked with. But if you look at Robert's history, it's an incredible arc. I was really fucking lucky to hang with him and have the experience I had with him.
This photo is from the first time John met Robert Palmer in 1982 backstage at the Peppermint Lounge after Duran Duran's show. As most know, JT went on to form The Power Station with Robert on vocals in 1985.
The lyric on the back of this T-shirt is from one of my favorite tracks on the album, Communication. And I actually scanned the type straight from the liner notes of my original 1985 vinyl!
Lily Moayeri (The Hollywood Reporter - May 2025)
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