Bruno Tilley On Directing The Every Kinda People Music Video

Publié le par olivier

Bruno Tilley On Directing The Every Kinda People Music Video

"I was fortunate to grow up in a creative environment, thanks to my father, Patrick Tilley. He was a renowned illustrator and designer known for his incredible and award-winning campaigns. As a young person, I had the opportunity to earn some extra pocket money by assisting in his design studio. Little did I know that those early experiences would shape my future in remarkable ways.

After graduating from St Martins School of Art in 1980, I received an exciting opportunity to join Island Records as an in-house designer. I started at the bottom but quickly worked my way up, eventually becoming the creative director and even securing a seat on Island's board of directors. Working closely with Chris Blackwell, the founder, I took on the challenge of establishing Island Art, the record company's very first in-house art and video department.

As the director of a talented creative team, I had the privilege of crafting compelling and award-winning campaigns for some of the biggest names in the music industry. Artists like U2, Bob Marley, Steve Winwood, the B52's, Robert Palmer, Grace Jones, Kid Creole, Mica Paris, Eric B & Rakim, and many others became the focus of our creative endeavors. It was an exhilarating time, and I will never forget the thrill of directing my first-ever music video for Bob Marley's iconic song, Buffalo Soldier.

Title sequence for Island Records 25th Anniversary (1987)

Title sequence for Island Records 25th Anniversary (1987)

During my ten years at Island, I had the opportunity to collaborate with an incredibly diverse range of individuals. From artists, designers, and photographers to filmmakers, hair and makeup artists, set designers, and clothing designers, I had the privilege of working with some of the absolute best in the business. The collective creativity and talent within the industry left an indelible mark on me.

In 1990, I decided to embark on a new venture and co-founded Mainline Productions alongside producer Tracey Josephs from Film4. While still working closely with Blackwell's Manga films as a creative director, I expanded my horizons by directing numerous commercials, music videos, and EPKs for respected record labels like Telstar Records, Go Discs, Universal TV, Island, Virgin, EMI, and WEA Records.

Music video for Robert Palmer's remix of Every Kinda People (1992)

Music video for Robert Palmer's remix of Every Kinda People (1992)

This was a bit problematic as I was asked to direct the video for Robert Palmer but on the day told he could only stay for 2 hours by his management. It was hard to believe as I'd planned a lot more to do with him.  He seemed okay to film but his manager insisted he had to go. As I was including lots of different characters I asked Mica Paris and the rapper Tippa Irie to come along and ad lib through the track. We managed to record them and add them to the mix. Robert was fine with it and so it was kept in."

brunotilley.com

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